Sorgenfrei ApS (DBA Peter Sorgenfrei)
Last Updated: 31/03/2026
Sorgenfrei ApS, operating under the brand name Peter Sorgenfrei (“we”, “our”, “us”), is a registered company in Denmark.
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, communicate with us, or use our services, including SMS/text messaging where applicable.
If you do not agree with this Privacy Policy, please discontinue use of our services.
1. Contact Information
Legal Business Name: Sorgenfrei ApS
Doing Business As (DBA): Peter Sorgenfrei
Registered Address: Helsinkigade 21, 2.th., DK-2150 Nordhavn, Denmark
Website: https://petersorgenfrei.com
Email: [email protected]
Phone: +45 9360 0309
Point of Contact: Peter Sorgenfrei
2. Information We Collect
a. Information You Provide
Name
Email address
Phone number
Company information
Application or inquiry details
Payment or billing information (if applicable)
SMS opt-in/consent data
b. Automatically Collected
IP address
Browser and device data
Website usage and pages visited
Cookies and analytics data
c. SMS/Text Messaging Data
Phone number
Message logs (timestamps, delivery status)
Opt-in and opt-out preferences
We do not sell or share phone numbers or SMS consent with third parties for marketing purposes.
3. How We Use Your Information
We use your information to:
Provide coaching, advisory, and consulting services
Respond to inquiries and communicate with you
Manage scheduling, sessions, and billing
Send service-related updates and reminders
Deliver SMS communications (with consent)
Improve our services and website
Ensure system security
Comply with legal obligations
4. SMS/Text Messaging Policy
By providing your phone number and opting in, you agree to receive SMS messages from Peter Sorgenfrei, including:
Session reminders
Communication related to your inquiry or application
Administrative updates
Message frequency may vary. Standard message and data rates may apply.
Opt-Out
You can opt out at any time by:
Replying STOP
Replying HELP for assistance
Emailing [email protected]
Calling +45 9360 0309
After opting out, you will receive one final confirmation message.
We do not share SMS consent or phone numbers with third parties for marketing.
Carrier Disclaimer
Mobile carriers are not responsible for delayed or undelivered messages.
5. How We Share Your Information
We may share information with:
Trusted service providers (CRM, scheduling tools, payment processors, SMS platforms)
Legal authorities if required
We do not sell personal data.
6. Non-Sharing of Mobile Information
Mobile information will not be shared with third parties for marketing or promotional purposes.
Information may be shared with subcontractors (e.g., CRM or SMS providers) solely to operate services.
SMS consent data is never shared externally.
7. Data Storage & Security
We use reasonable administrative, technical, and physical security measures to protect personal information. While we strive to protect your data, no method of transmission over the internet or electronic storage is 100% secure.
8. Data Retention
We retain personal data only as long as necessary to:
Deliver services
Maintain records
Comply with legal obligations
You may request deletion, subject to legal limitations.
9. Your Rights
Depending on applicable laws, you may:
Access your data
Request corrections
Request deletion
Withdraw consent
Ask how your data is used
Contact: [email protected]
10. Cookies & Tracking Technologies
We use cookies and analytics tools to improve website performance and user experience.
You can disable cookies in your browser settings.
11. Third-Party Links
We are not responsible for the privacy practices of external websites.
12. Children’s Privacy
Our services are not intended for individuals under 18.
We do not knowingly collect data from minors.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically.
Changes will be reflected with a new “Last Updated” date.
14. Contact Us
Peter Sorgenfrei ApS
Helsinkigade 21, 2.th.
DK-2150 Nordhavn, Denmark
Email: [email protected]
Phone: +45 9360 0309